NADINE'S MAGAZINE ADVERT
The two of us as a group looked for inspiration for our own original posters from our chosen artist Rita Ora who had a good tour promotional advert which had all the right conventions of an advert with the same kind of visuals that we wanted to create for our album promotion. Lauren and I both sat down and considered our posters looking at how they conveyed to the R&B/Pop genre, taking different features from both and then went forwards to actually go and make them.
The two of us as a group looked for inspiration for our own original posters from our chosen artist Rita Ora who had a good tour promotional advert which had all the right conventions of an advert with the same kind of visuals that we wanted to create for our album promotion. Lauren and I both sat down and considered our posters looking at how they conveyed to the R&B/Pop genre, taking different features from both and then went forwards to actually go and make them.
I like that this magazine advert has a colour scheme that reflects the music companies logo as well as the albums cover which has connotations of dominant females in R&B as well as having the overall theme of a Wonderland which mainly appeals to the Pop genre (Katy Perry had a theme like this for her Pop album 'Teenage Dream') but then the black and mysterious glow that borders the majority of the elements on the page gives it the edgy R&B theme which gives it the edge that artists such as Rita Ora have, all in all making it an R&B/Pop cross over advert which is conventional to both halves of the genre.
Another thing I like about my magazine advert is that it has the cover of our actual digipak featured on the poster and they're very similar. I think this works because the theme on both of them are similar which means that there's a constant theme that the audience can connect to. Of course because this album we're promoting is "debut" it helps that the picture of the cover is actually there so that the audience know what to look for if they decide to go into stores/online and buy it. Next, I think that the varieties of font I've used on the magazine advert have had a positive look on the whole overall look since I've used a variety of italic and swirly fonts blended with a mix of bold and more controversial fonts that aren't necessarily as pleasing to the eye. This works because it's "urban meets girly" which is almost metaphorical for "R&B meets Pop" which is the genre of our artist.
However, to improve the whole look of the advert I think that the text could deal with being spread out a bit more to make it easier and less effort to read as it's only an advertisement that's featured in a magazine, the audience won't want a big block of text to read. To achieve this, I'd make the "Roc Nation" logo smaller along with the word presents and move "Nadine King" down and keep it the same size. "Wonderland" would move further down into the centre and the hit songs would possibly become smaller and closer to the bottom of the page. I also think that I'd separate "Roc the Life" as a hit single as it's conventional for a lot of album promotions plus it's the actual song that we're using for our music video which will create the illusion that it's actually been released.
LAUREN'S MAGAZINE ADVERT
This is the second magazine advert that was produced for our artist to promote their album. Once again the inspiration was taken from other Roc Nation artists who stick within the genre of the label. As noticeable, both magazine adverts took the idea of a range of different fonts along with a mild theme of black and red which is the Roc Nation colour scheme, as after doing some research on the label, we've noticed the artists are quite proud and outspoken about being a part of the Roc Nation brand and label. In my opinion, I think that this advert is good because it has an image of the artist which again is conventional of both the R&B and Pop genre which is what we were aiming for from the beginning and the layout of the text makes it easy to read as we guide it down the page.
In our group we've always decided that the overall genre of our artist and the music video we'll be creating is R&B, Pop crossover. The conventions of the R&B genre are usually a lot of iconography as I established in earlier analysis of other videos along with materialistic values (i.e. flashy cars and big houses). While neither of our posters really show any of this as we've used the same photograph and the artist isn't wearing any kind of clothing to suggest she is an R&B artist, I feel that the top advert is more conventional as the red in the background connotes a desire or lust for the advantages that come with fame, such as the iconography seen in a lot of established R&B star videos like Chris Brown, 2 Chains and even Nicki Minaj. The bottom advert has more of a bubbly and 'feel good' factor theme to it that is more conventional to the Pop genre. The typography appears dysfunctional which could conform and hint more slightly at the R&B edge the artist has as well.
Overall, we decided to use the first advert I analyzed as it has more consistency with a chosen colour scheme and features the album cover which is quite vital for a rising artist in the mainstream music industry. Also the overall layout is more conventional to the Pop and R&B genre as the more vital pieces of information such as the artists name and album title are in a bigger font, which are the most important things for the audience to remember. However, this poster has the "Roc Nation" logo in a more convenient place that doesn't take up enough space but still is noticeable so that the audience will know what kind of genre the artist is and whether their from a mainstream or independent label as that is a big factor in choosing whether an audience is attracted to an audience or not. But overall, I think that the main improvement is that the poster needs a set colour scheme to make it appear more generic as well as consistent. In the end we decided to use advert number 1 as it overall meets the needs to a rising artist as well as abides by the conventions of R&B and Pop simultaneously.
Another thing I like about my magazine advert is that it has the cover of our actual digipak featured on the poster and they're very similar. I think this works because the theme on both of them are similar which means that there's a constant theme that the audience can connect to. Of course because this album we're promoting is "debut" it helps that the picture of the cover is actually there so that the audience know what to look for if they decide to go into stores/online and buy it. Next, I think that the varieties of font I've used on the magazine advert have had a positive look on the whole overall look since I've used a variety of italic and swirly fonts blended with a mix of bold and more controversial fonts that aren't necessarily as pleasing to the eye. This works because it's "urban meets girly" which is almost metaphorical for "R&B meets Pop" which is the genre of our artist.
However, to improve the whole look of the advert I think that the text could deal with being spread out a bit more to make it easier and less effort to read as it's only an advertisement that's featured in a magazine, the audience won't want a big block of text to read. To achieve this, I'd make the "Roc Nation" logo smaller along with the word presents and move "Nadine King" down and keep it the same size. "Wonderland" would move further down into the centre and the hit songs would possibly become smaller and closer to the bottom of the page. I also think that I'd separate "Roc the Life" as a hit single as it's conventional for a lot of album promotions plus it's the actual song that we're using for our music video which will create the illusion that it's actually been released.
LAUREN'S MAGAZINE ADVERT
This is the second magazine advert that was produced for our artist to promote their album. Once again the inspiration was taken from other Roc Nation artists who stick within the genre of the label. As noticeable, both magazine adverts took the idea of a range of different fonts along with a mild theme of black and red which is the Roc Nation colour scheme, as after doing some research on the label, we've noticed the artists are quite proud and outspoken about being a part of the Roc Nation brand and label. In my opinion, I think that this advert is good because it has an image of the artist which again is conventional of both the R&B and Pop genre which is what we were aiming for from the beginning and the layout of the text makes it easy to read as we guide it down the page.
In our group we've always decided that the overall genre of our artist and the music video we'll be creating is R&B, Pop crossover. The conventions of the R&B genre are usually a lot of iconography as I established in earlier analysis of other videos along with materialistic values (i.e. flashy cars and big houses). While neither of our posters really show any of this as we've used the same photograph and the artist isn't wearing any kind of clothing to suggest she is an R&B artist, I feel that the top advert is more conventional as the red in the background connotes a desire or lust for the advantages that come with fame, such as the iconography seen in a lot of established R&B star videos like Chris Brown, 2 Chains and even Nicki Minaj. The bottom advert has more of a bubbly and 'feel good' factor theme to it that is more conventional to the Pop genre. The typography appears dysfunctional which could conform and hint more slightly at the R&B edge the artist has as well.
Overall, we decided to use the first advert I analyzed as it has more consistency with a chosen colour scheme and features the album cover which is quite vital for a rising artist in the mainstream music industry. Also the overall layout is more conventional to the Pop and R&B genre as the more vital pieces of information such as the artists name and album title are in a bigger font, which are the most important things for the audience to remember. However, this poster has the "Roc Nation" logo in a more convenient place that doesn't take up enough space but still is noticeable so that the audience will know what kind of genre the artist is and whether their from a mainstream or independent label as that is a big factor in choosing whether an audience is attracted to an audience or not. But overall, I think that the main improvement is that the poster needs a set colour scheme to make it appear more generic as well as consistent. In the end we decided to use advert number 1 as it overall meets the needs to a rising artist as well as abides by the conventions of R&B and Pop simultaneously.
This post demonstrates some group planning and this is because you have considered the conventions and colours well.
ReplyDeleteYou have made a start in explaining why you and your group picked your magazine advert, but further description is needed on the conventions and music genre. Also you need to label the adverts, by writing the group memebers name above the advert