Meetings

Group Schedule

Week One: My group and I researched into different music videos from YouTube and Vevo in order to look for codes, conventions and ideologies that could perhaps be interrpreted into our own work. For instance we took a look at Katy Perry's 'Wide Awake' music video which had a fairytale/dark Wonderland theme. We liked this ideology and with the help from Andrew Goodwin's Theory we managed to adapt our R&B/Pop conventions into a Wonderland Theme.

• Later in the week in a seperate meeting, we began drawing out our storyboard which helped us consider iconography, cinematography and the artist and actors that we'd be using. This was a very brief outline of what we'd be doing for our final product as we still had many gaps to fill in.

Week Two: Me and my group then went on to looking at existing digipaks and adverts for different inspirations when it came to creating our own ancillary products. For example, I looked at Rita Ora's 'ORA' tour poster and Katy Perrys' 'Teenage Dream' poster which gave me two different perspective on the micro-elements that went into different genres. We decided to do this after looking at secondary music videos because that way we were able to find correlations between the two and find a solid concrete genre that'd run through all three products.

• This lead us on to drafting our inital ancillary packs where we began to experiment with our existing knowledge of Photoshop as well as adapt new skills along the way in order to meet the conventions that we wanted to. Our first seperate drafts consisted of the basic inserting texts, different colours and taking photographs for our photoshoots that we'd use on the products.

Week Three: At this stage my group was beginning to finalize our storyboard and the ideologies behind it. We managed to finalize the shots and conventions that we wanted to abide by too. This gave us the opportunity to put the conventions and themes we'd decided on into our ancillary packs, which also helped the progress of finalizing the design for the two of them.

• Next we decided that we'd finalize our storyboards so that we knew what we wanted to do for our music video as well as get our final digipaks onto our blogs. After this, we were able to finalize our locations as well as begin making a filming schedule in order to get our music video done. We planned to get the London scenes done first and then the bedroom/field scenes after. This also led us to coming up with back-up locations just incase they were needed.

Week Four & Five: My group spent these two weeks visiting our locations in Brick Lane, Oxford Circus and the mutal setting of a bedroom to get all our shots completed. Throughout this process we had to swerve major obsticles along the way like the weather which affected half of our video hence why we moved the field scenes to a bedroom instead. This worked because they both connotated the same thing. We also filmed in front of a brick wall in the local area for our performance shots.

• Towards the end of these meeting periods we also began to export our footage from our camera onto the Macs so that it was ready for our next meetings when we'd begin to put the frames into place, sort through the footage and edit on Final Cut Express.

Final Weeks: During my groups final weeks before the deadline, my group and I began to edit footage on Final Cut Express by exporting our selected track that we'd downloaded from iTunes in advance and picking frames from all of our rough footage that we wanted. Once we'd done this we were able to experiment with effects on the software that complimented our initial themes and ideologies that we'd incorporated into our storyboards.

• Alongside this we worked on neating up our cutting rate and matching our visuals to be in time with the music so that it applied to various theories that we'd studied such as Goodwin's so that we'd have the same broad microelements and conventions.