Copyright

 COPYRIGHT 

Before we can use our chosen song which is 'Radioactive' by Rita Ora, we have to ask for Copyright permission to ensure that we're going the right way about creating our video legally and fairly. The reason we have to apply for Copyright and the reason it's in place in the first place is so that nobody can steal a certain track which is owned legally by a record label and make profit off of material that isn't there's. We had to apply for Copyright so that the record label knew that we're only using the track for educational purposes and not for profit driven reasons. This also happens in the real music industry for actual producers to get Copyright permission, for example when a producer wants to use two existing songs to create a new one, they have to pass copyright laws. A good example of this would be DJ Danger Mouse who wanted to blend The Beatles and Jay-Z together to make a mix - there was a lot of controversy and it ended with the owners of The Beatles track appealing for Danger Mouse's music to be taken off of the internet.

To go about asking for Copyright we did the following:

• Identify the record label which we discovered was Roc Nation - a subsidiary of Sony ME 
• We then had to find the E-Mail address and/or phone number of the label in order to contact them and explain our reasons to want to use Rita Ora's track - (i.e. For education reasons and not profit reasons) and that we will give credit to the respectful track holders.