Questionnaire

Questionnaire

In our group we decided to use a questionnaire to find out more about our audience so that we could section them down into even more detail and make sure that we really know the types of people who'll be watching our video. Rita Ora is considered mainstream and is seen on a lot of music channels such as 4Music and MTV but that doesn't tell us much about our audiences interests because there are a lot of sub-cultures that come underneath just your average mainstream taste. For example, while Rita is considered mainstream and current, some could argue that she appeals more to an R&B/Pop or R&B/Dance Culture rather than everybody who listens to what is classified as 'mainstream' music. It's important to know which sub-cultures in particular are listening to an artists musics and an artists videos because then it makes it easier to apply certain conventions of a genre to a video knowing what you're audience are looking for. Going back to Rita Ora and her music videos, while she's not considered a pure R&B star, in her videos R.I.P and Hot Right Now, there are a lot of characteristics that apply to the convention. If we were to look at an artist who gives a different example of this it could be Taylor Swift, while she is also considered 'mainstream', she is a completely different artist to Rita Ora and that's because she appeals more to the Country, Pop audience rather than R&B.  

We sectioned our questionnaire into three different parts - general questions which divide our audience into broad demographics (i.e. Gender, Age), music video related questions that establish what type of genres the survey-taker is into (i.e. Rock, Pop, R&B, Country) and finally some questions specific to Rita Ora which we felt would help us get a feel of what things are expected of her videos and how to make our own devised videos as realistic and conventional as possible. 

1.    Are you male or female?

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2.    How old are you?

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3.    What music channels do you watch?

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4.    What do you look for in a music video and which is your favourite?

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5.    What is your favourite genre of music?

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6.    Who’s your favourite artist from the Pop genre?

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7.    What do you think of the artist Rita Ora and her music?

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8.    Circle your favourite track from Rita Ora’s ‘ORA’ album

Hot Right Now

R.I.P

Roc The Life

Shine Ya Light

Radioactive

9.    Would you say that the majority of Rita’s music videos are narrative, performance or concept based?
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10.  Would you agree that Rita Ora’s music is a fusion of R&B, Pop and Dance?

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11.  What sort of features would you expect to see in a typical Rita Ora music video?

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 12. What do you think of the Dance, R&B and Pop genres?

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