Analysis of magazine advert

Rita Ora is represented as glamorous and fashionable in this picture as she has an element of prima-donna in her headshot, it is evident that she's wearing lipstick even though the photos in black and white. She also has curled light hair which forms into ringlets which people can closely relate to a figure such as Marilyn Monroe and other classic beauties that have been famous. This also gives her a recognizable and relatable image which her audience can connect to and see as her image. Also, because of the "MTV" icon in the corner of the screen we can be almost certain that she is a mainstream artist - although we're not sure of what genre but because of the bracelets, rings and necklaces she's wearing we could assume that she's of the R&B genre. The main colours on this poster are red and black, I think this has connotations of advertising an R&B event where mainly artists of that genre or a close crossover to that genre play since most Pop genre based artists (such as Miley Cyrus and Katy Perry) usually use a lot of pink and conventional colours that suit the "girly, fun-loving" image which they aim to convey. Red and black however are a lot more harsh and controversial which could hint at the personality and the themes within Rita Ora's music and lyrics. 

There's only three images on the whole page and they are of the artists performing on the "ORA" tour - Iggy Azalea and Havana Brown both have icons on the left hand side of the page while Rita's dominates the entire advert with a huge picture of her face in the middle. This could suggest that she's a rising star in the R&B/Mainstream world of music since she's done enough to headline her own tour. The typography on this advert is simplistic and draws little attention to anything else, the white font contrasts with the black background and is a lot smaller size than the titles "Rita Ora", "Havana Brown" and "Iggy Azalea" which are the names of the artists - following this Rita Ora's name is even bigger and is arguably the title of the advert. This once again connotes how she's up and coming rather than an established star since the title "MTV Presents..." suggests that she still needs some sort of introduction. 

I think this image targets an audience of young mainstream, R&B fans who like going to urban gigs which are aimed more at the R&B, street subculture since the advert is more styled like a gig promotion rather than a world tour due to the graffitied style font that "Rita Ora" is written in and the multiple adverts that have been lined up underneath the details about where the tour is going as oppose to record labels or real venues which are more often featured on advertisements for mainstream artists worlds tours.

Rihanna is styled in minimal clothing for this shoot which represents her as provocative but somewhat glamorous and giving her the materialistic edge that most conventual R&B or R&B crossover stars have. With Rihanna's hair being red and the overall colour scheme of the advert being red, we as viewers get connotations of lust which emphasizes the first conception we get of her being seductive and desirable. Following that the colour scheme of the advert being red and just features minimal text of her name, the album release date and the album title suggests that Rihanna is an established artist with a big fan-base that doesn't need much convincing to buy into her album which goes back to the idea of her being a mainstream artist. The fact that Rihanna is in a field could give her audience the idea that this album is more open and she's putting all of her natural feelings into the song, convincing them to buy them.

The advert is bordered with a misty red fog and her font in capital letters which are attention grabbing but don't clash with the rest of the advert. The idea that all the font is in capitals and washed out slightly with a white colour imitating the idea of "name in lights" which could suggest how she's already in the limelight and is at the peak of her fame, which for the overall album gives the idea that this is yet another one of her creations that dedicated and new fans can anticipate. There's also an insertion picture of Rihanna's actual album cover which again features a close up of  her face as the main attraction which once again suggests how people are already familiar with her face and her image as a star. If this were a rising star or someone not quite as famous as Rihanna then maybe they wouldn't be able to get away with having their face as the main feature since their hoped target audience probably won't be able to relate at such early stages. All the text on this poster is very declarative, there isn't any sentences or persuasive techniques used in a typical advert. This is good for a magazine advert as most people just flick through magazines and don't want to stop to read paragraphs and paragraphs, especially when the thing they're looking at is an advert. 

I think this image attracts her target audience of young, mainstream R&B fans that are into stars who perhaps have more of a name for themselves and are established in the music industry since its minimal layout doesn't give away too much which is what established and big stars can get away with considering fans are going to anticipate the album despite what the advert says it's going to consist of. Also, the colours and conventional features all combine to clearly tell the audience from first glance that this radiates Rihanna's image before even having to pay too much attention to the contents of the album advert. 

This analysis of adverts is going to support me when making mine because I now understand in more detail the elements it takes to make a successful advert and how to apply it to the type of star that I'm advertising. For example, if I were to be advertising an established pop-star, an image of the star and some conventional features that their already loyal fans can recognize them by (i.e. Red and Rihanna, Katy Perry and candy, Beyonce and the "4") but if I were to be advertising a rising dance musician then maybe an image of the star might not be as important, but conventional features such as a clubbing scene with bright colors contrasting against a dark background will be. With our track being a mixture of Pop and R&B, I think an advert of our own would work well with an image of the artist and it'd be necessary to have the artist name on there also.